According to the company, release 4 of the platform released in recent days would ensure that data on the traffic of European citizens are collected only through servers based in the EU. But the issue is debated and there are already the first interventions of the Privacy Guarantor 27 Jun 2022 Patrizia Licata journalist
Analytics and Gdpr, here's what Google supports "When collecting data, Google Analytics 4 does not store IP addresses": this is what Google explains following the note issued by the Italian Privacy Guarantor on the use of the Google Analytics service. The Mountain View giant in a blogpost points out that "version 4 of its product is in line with the Gdpr: Analytics "deletes" the IP addresses it collects from EU users before logging in such data and this logging is still done exclusively through domains and servers in the EU". In recent days, the Italian Privacy Guarantor, at the conclusion of a complex investigation, has warned websites that use the Google Analytics service without the guarantees provided by the Gdpr stating that they violate data protection legislation because they transfer user data to the United States, a country without an adequate level of protection. Index of topics • Google Analytics, the controls proposed by Google • How to update configurations on EU websites Google Analytics, the controls proposed by Google Google underlines that Analytics provides websites with controls to disable the collection of Google-signals data on a regional basis and to disable the collection of granular data on positioning and device on a regional basis.
Analytics and Gdpr, here's what Google supports "When Google Signals is enabled, sites have the option to enable or disable the collection of these signals based on region. If you change your Google Signals settings and disable collection for a region, Analytics retains all historical data that has been collected but no additional data is collected from the time of the change onwards. If you turn off Google signal data collection, you don't have access to cross-platform reports, analytics-driven remarketing lists, and other features." With Analytics "you also have the ability to enable/disable the collection of granular data on location and device based on region. Analytics collects this data by default. Disabling this Feature Analytics will not collect a range of data including: City, Latitude (of the city). Longitude (of the city), Browser minor version, Make, model and name of the device, Minor version of the operating system, Screen resolution. If you change your settings and disable collection for a region, Analytics retains all previously collected historical data, but no additional data is collected from the time of the change." How to update configurations on EU websites Analytics introduced additional domains for traffic collection in June with Google Analytics 4. If a website that has visitors from the EU has not updated its content security policy configurations, "you must include the following Analytics domains in the connect-src and img-src guidelines for all sites that use Google Analytics 4 to resume traffic collection for your site and for EU-based app visitors: regione1.google-analytics.com; regione1.analytics.google.com. Alternatively, you may consider including . google-analytics.com and .analytics.google.com to account for future domain updates with Analytics."