More informed shopping thanks to AI
RedationMay 4, 2023
1 minute of reading
Mozzilla announced the acquisition of Fakespot, the service that allows you to verify the presence of fake or manipulated reviews using artificial intelligence.
Online reviews have become an integral part of the user buying process, but fake or manipulated reviews are becoming more and more widespread, posing a problem for both those who want to buy and for sellers and e-commerce platforms.
Fakespot is the tool created in 2016 by Saoud Khalifah, using a machine learning system to detect similarities and repeated patterns in reviews and report those that are most likely to be deceptive.
With the acquisition by Mozzilla, the Fakespot service will be integrated into Firefox
The acquisition, reported a note by the Mozilla Foundation, was quite natural considering the increasing commitment to ethical AI and responsible advertising.
The data shows that users who use Fakespot are more satisfied with their purchases and return products less often, resulting in reduced packaging and shipping.
Fakespot will continue to work on all major web browsers, but in the future will be added unique integrations for Firefox.
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