Microsoft Bing e Edge debutto con l’intelligenza artificiale (AI) – Ora Google scuote davvero

Microsoft has officially unveiled its new Bing search engine based on artificial intelligence that, together with the Edge browser, will provide a new and more complete Web search experience, that is the great Google scare after the explosion of ChatGPT.

Introducing us to the details of how it works is Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, who explains Microsoft’s new revolution in a long post. Let’s see him together.

Today, we’re launching a completely new Bing search engine and Edge browser powered by artificial intelligence, available as a preview on Bing.com, to offer better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.

Every day 10 billion searches are carried out, but it is estimated that half remain unanswered. That’s because people use research to do things they weren’t originally meant to do. It is great for finding a website, but for more complex questions or tasks it is not up to the task

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The new Bing and Edge: copilots for the web

We’ve brought search, browsing and chat together in a unified experience that you can call up from anywhere on the web, offering you:

A better search. The new Bing offers an improved version of the normal search experience, providing more relevant results for simple things like sports results, stock quotes and weather, as well as a new sidebar showing more detailed answers if desired.


Complete answers. Bing analyzes results from across the web to find and summarize the answer you’re looking for. For example, you can get detailed instructions on how to replace eggs with another ingredient in a cake that you are preparing just at that time, without scrolling through other results.

A new chat experience. For more complex searches, such as planning a detailed travel itinerary or searching for the TV to buy, the new Bing offers a new interactive chat. The experience allows you to refine your search until you get the complete answer you are looking for, asking for more details, and with links available to act on the decisions made.

A creative spark. There are times when you need something more than an answer: you need inspiration. The new Bing can generate content that will help you. It can help you write an email, create a 5-day itinerary for a dream vacation in Hawaii, with links to book travel and accommodation, prepare for a job interview, or create a trivia quiz. The new Bing also mentions all of its sources, so you can see links to the web content it references.

New Microsoft Edge experience. We upgraded the Edge browser with new AI features and a new look and added two new features: Chat and Compose. With the Edge sidebar, you can ask for a summary of a long financial report to get the highlights, and then use the chat feature to ask for a comparison with a competitor’s financial data and automatically place them in a table. You can also ask Edge to help you compose content, such as a LinkedIn post, giving them some tips to get started. Next, you can ask Edge to help you update the tone, size and length of the post. Edge is able to understand the web page you are on and adapt accordingly.

With the new Bing, exploring the web is not only easier, but also more fun. Ask things like:

My anniversary is approaching September, help me plan a fun trip to Europe, starting from London.

Does Ikea’s Klippan armchair fit my 2019 Honda Odyssey?

I like electronic music and want to go to my first festival this year. Do you have any recommendations or advice?

Reinventing research with artificial intelligence

Bing’s new experience is the result of four technical innovations:

Next generation OpenAI model. We’re excited to announce that the new Bing builds on a new OpenAI language model of the next generation, more powerful than ChatGPT and customized specifically for research. The new model is based on the main teachings and advances of ChatGPT and GPT-3.5 and is even faster, more accurate and more capable.

Microsoft Prometheus model. We have developed a proprietary way of working with OpenAI that allows us to make the most of its power. We called this set of skills and techniques "Prometheus model". This combination offers more relevant, timely and targeted results, with greater security.

Application of AI to the main search algorithm. We also applied the artificial intelligence model to our main search engine Bing, which led to the biggest jump in relevance in two decades. Thanks to this artificial intelligence model, even basic search queries are more accurate and more relevant.


Next generation OpenAI model. We’re excited to announce that the new Bing builds on a new OpenAI language model of the next generation, more powerful than ChatGPT and customized specifically for research. The new model is based on the main teachings and advances of ChatGPT and GPT-3.5 and is even faster, more accurate and more capable.

Microsoft Prometheus model. We have developed a proprietary way of working with OpenAI that allows us to make the most of its power. We called this set of skills and techniques "Prometheus model". This combination offers more relevant, timely and targeted results, with greater security.

Application of AI to the main search algorithm. We also applied the artificial intelligence model to our main search engine Bing, which led to the biggest jump in relevance in two decades. Thanks to this artificial intelligence model, even basic search queries are more accurate and more relevant.

Available from today in limited preview, soon expanding to millions of people.

The new Bing is now available in a limited preview on desktop and everyone can visit Bing.com today to try it out and subscribe to the waiting list. In the coming weeks the preview will be extended to millions of people. The mobile experience will also be available soon.

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